Email Templates
Ready-to-use email templates for review requests, post-sale follow-ups, holidays, and customer service
Email Templates Tool
Product Review Request
Review RequestsSubject: How was your experience with [Product Name]?
Hi [Customer Name], Thank you for purchasing [Product Name] from [Store Name]! We hope you're enjoying your purchase. Your satisfaction is our top priority, and we'd love to hear your feedback. Could you take 60 seconds to leave a review? It helps us improve and helps other buyers make informed decisions. 👉 [Leave a Review Link] If you have any issues or questions, please reply to this email before leaving a review - we'll make it right! Best regards, [Your Name] [Store Name]
Follow-up Review (After 14 Days)
Review RequestsSubject: Quick check-in + we'd love your feedback!
Hi [Customer Name], It's been about two weeks since [Product Name] arrived - we wanted to check in and make sure everything is working great! If you're happy with your purchase, would you mind sharing your experience with a quick review? 📝 [Review Link] And if anything isn't perfect, just hit reply - we're here to help. Thank you for being an awesome customer! [Your Name] [Store Name]
Order Confirmation
Post-SaleSubject: Order confirmed! Here's what happens next [#OrderID]
Hi [Customer Name], Great news - your order [#OrderID] is confirmed! 🛒 What you ordered: [Product List] 📦 Shipping address: [Shipping Address] 📅 Estimated delivery: [Delivery Date] You'll receive a tracking number once your order ships (usually within 1-2 business days). Need to make changes? Reply to this email ASAP and we'll do our best to help. Thank you for choosing [Store Name]! [Your Name]
Shipping Notification
Post-SaleSubject: Your order is on the way! 🚚 [#OrderID]
Hi [Customer Name], Good news - your order [#OrderID] has shipped! 📦 Carrier: [Carrier Name] 🔍 Tracking Number: [Tracking Number] 👉 Track your package: [Tracking Link] Estimated delivery: [Delivery Date] Please note: Tracking may take 24 hours to update after you receive this email. If you have any questions, don't hesitate to reach out. Happy receiving! [Your Name] [Store Name]
Delivery Check-in
Post-SaleSubject: Did your order arrive safely? 👀
Hi [Customer Name], Your order [#OrderID] was marked as delivered! We hope everything arrived in perfect condition. A few quick things: ✅ Check that all items are included ✅ Inspect for any shipping damage ✅ Try out your product! If anything is wrong - missing items, damage, or defects - please reply within 48 hours so we can resolve it quickly. If all is well, we'd be grateful if you could leave a review: 👉 [Review Link] Thank you! [Your Name]
Black Friday Early Access
Holiday MarketingSubject: 🤫 Exclusive early access - Black Friday deals inside!
Hi [Customer Name], You're one of our valued customers, so we're giving you EARLY ACCESS to our Black Friday sale - 24 hours before everyone else! 🔥 Black Friday Deals (Nov 24-28): • [Product 1] - Was $XX, Now $XX (XX% OFF) • [Product 2] - Was $XX, Now $XX (XX% OFF) • [Product 3] - Was $XX, Now $XX (XX% OFF) ⏰ Early access ends in 24 hours! 👉 [Shop Early Access Link] Use code BFEARLY at checkout. Don't wait - stock is limited and these prices won't come back! Happy shopping, [Your Name] [Store Name]
Christmas Gift Guide
Holiday MarketingSubject: 🎁 Christmas gift ideas they'll actually love
Hi [Customer Name], Christmas is coming! 🎄 Not sure what to gift? We've put together a curated gift guide for everyone on your list: 👨 For Him: [Product Link] 👩 For Her: [Product Link] 👶 For Kids: [Product Link] 🏠 For Home: [Product Link] 🎁 Under $25: [Product Link] ⏰ Order by [Date] for guaranteed Christmas delivery! 👉 [Shop Christmas Collection] Plus, get FREE gift wrapping on orders over $XX! [Your Name] [Store Name]
Return/Refund Confirmation
Customer ServiceSubject: Your return has been processed [#OrderID]
Hi [Customer Name], We've received your return for order [#OrderID] and processed your refund. 💰 Refund amount: $[Amount] 💳 Refund method: [Payment Method] 📅 Expected in your account: [3-5 business days] Refund details: [Product List] The refund has been issued to your original payment method. Please allow 3-5 business days for it to appear. We're sorry the product didn't work out. If you'd like help finding a better fit, just reply to this email! [Your Name] [Store Name]
Out of Stock Notification
Customer ServiceSubject: Update on your order [#OrderID] - slight delay
Hi [Customer Name], We're reaching out about your order [#OrderID]. Unfortunately, [Product Name] is temporarily out of stock due to unexpectedly high demand. We expect to restock within [X] days. You have two options: 1️⃣ Wait for restock - we'll ship as soon as it's available and upgrade you to [expedited shipping] for free. 2️⃣ Cancel for a full refund - just reply "CANCEL" and we'll process it immediately. We sincerely apologize for the inconvenience. This is not the experience we want you to have. Please let us know your preference. [Your Name] [Store Name]
We Miss You - 15% Off
Win-BackSubject: We miss you, [Customer Name]! Here's 15% off 💝
Hi [Customer Name], It's been a while since your last visit, and we miss you! As a thank-you for being a part of the [Store Name] family, here's an exclusive 15% off your next order: 🎟️ Code: MISSYOU15 👉 [Shop Now Link] Here's what's new since you last visited: ✨ [New Product 1] ✨ [New Product 2] ✨ [New Collection Link] This offer expires in 7 days, so don't miss out! We'd love to have you back, [Your Name] [Store Name]
What Are Ecommerce Email Templates?
Ecommerce email templates are pre-written message bodies and subject lines for the most common customer touchpoints after a sale. Instead of writing each email from scratch, sellers copy a template, swap the bracketed placeholders for real customer data, and send.
This tool ships with 10 templates across 5 categories: Review Requests, Post-Sale, Holiday Marketing, Customer Service and Win-Back. Each template lists the platforms it suits, so you can pick the right message for Amazon, eBay or Shopify.
Template Categories and Use Cases
The 10 templates cover five common ecommerce scenarios:
- Review Requests (2 templates): a product review request and a 14-day follow-up to nudge buyers who have not yet left feedback.
- Post-Sale (3 templates): order confirmation, shipping notification with tracking number, and a delivery check-in asking the customer to inspect the package.
- Holiday Marketing (2 templates): a Black Friday early-access offer and a Christmas gift guide that drives shoppers to curated collections.
- Customer Service (2 templates): a return/refund confirmation with refund details, and an out-of-stock notice that offers restock wait or full refund.
- Win-Back (1 template): a we-miss-you email with a 15 percent off code to reactivate lapsed customers.
How to Use the Email Templates
- Click a category tab at the top to filter templates, or leave it on All to see every template.
- Read the subject line and short body preview on each card, and check the platform tags to confirm it fits your marketplace.
- Click Preview to open the full email in a modal, or click Copy Template to copy the subject and body as plain text.
- Paste the template into your email tool or platform messaging composer.
- Replace every bracketed placeholder such as [Customer Name], [Product Name], [Order Number], [Tracking Number] and [Store Name] with the real values before sending.
Email Template Example
The Product Review Request template asks a buyer to leave a review after purchase. The subject line reads "How was your experience with [Product Name]?" and the body opens with "Hi [Customer Name], Thank you for purchasing [Product Name] from [Store Name]!". Replace the placeholders, add your review link, and send it through Amazon Buyer-Seller Messaging, eBay messages or Shopify email automation. The template is tagged for Amazon, eBay and Shopify.
Always check the latest platform policies before sending. Amazon in particular restricts promotional language and limits messages to order-related topics.
Frequently Asked Questions
What email templates are included?
The tool ships with 10 ready-to-use templates across 5 categories: Review Requests (product review request and a 14-day follow-up), Post-Sale (order confirmation, shipping notification and delivery check-in), Holiday Marketing (Black Friday early access and Christmas gift guide), Customer Service (return/refund confirmation and out-of-stock notification) and Win-Back (a we-miss-you 15 percent off email). Each template has a subject line, body copy and platform tags.
Can I customize these email templates?
Yes, all templates are fully customizable. Click Copy Template to copy the subject and body, then replace the bracketed placeholders such as [Customer Name], [Product Name], [Order Number], [Store Name] and [Tracking Number] with your real data. Your ecommerce platform's email automation tools can usually fill these fields in automatically.
Are these templates compliant with Amazon TOS?
The review request templates follow Amazon's buyer-seller messaging style, but platform policies change frequently. Always check the latest Seller Central messaging guidelines before sending, and keep messages short, non-promotional and confined to order-related topics when messaging buyers on Amazon.
How do I use the templates?
Pick a category tab to filter the templates, click Preview to read the full email in a modal, or click Copy Template to copy the subject and body as plain text. Paste it into your email tool or platform's messaging composer and replace the bracketed placeholders with real values before sending.
Feedback — Email Templates
Found a problem or have a suggestion? Let us know and we will keep improving!