Marketing Calendar
Plan your cross-border e-commerce promotions with key dates and actionable tips
Jan
01
New Year's Day
★★New Year resolutions products
Jan
06
Epiphany
★Religious holiday in Europe
Jan
15
Martin Luther King Jr. Day
★★Sales promotions in US
Jan
26
Australia Day
★★Australian market promotions
Feb
02
Groundhog Day
★Fun promotions
Feb
12
Lunar New Year
★★★Chinese New Year products
Feb
14
Valentine's Day
★★★Jewelry, gifts, chocolates
Feb
28
Mardi Gras
★Party supplies
Mar
08
International Women's Day
★★Beauty products, gifts
Mar
17
St. Patrick's Day
★★Green-themed products
Mar
20
Spring Equinox
★Seasonal products
Mar
25
Easter
★★Easter eggs, decorations
Apr
01
April Fools' Day
★Prank items
Apr
22
Earth Day
★★Eco-friendly products
Apr
23
St. George's Day
★English heritage products
May
01
Labor Day
★★Sales promotions
May
05
Cinco de Mayo
★★Mexican-themed products
May
09
Mother's Day
★★★Gifts for mothers
May
14
Vesak Day
★★Buddhist-themed products
May
25
Memorial Day
★★Sales promotions
Jun
02
Children's Day
★★Toys, children's products
Jun
16
Father's Day
★★★Gifts for fathers
Jun
21
Summer Solstice
★Summer products
Jul
04
Independence Day
★★★Patriotic products, sales
Jul
14
Bastille Day
★★French-themed products
Jul
20
Amazon Prime Day
★★★Prime Day deals preparation
Aug
15
Assumption Day
★★Summer sales
Aug
23
Hiroshima Day
★Peace-themed products
Sep
01
Back to School
★★School supplies
Sep
03
Labor Day
★★Sales promotions
Sep
10
Mid-Autumn Festival
★★★Mooncakes, lanterns
Sep
15
Mexican Independence Day
★★Mexican products
Sep
22
Autumn Equinox
★Fall products
Oct
01
China National Day
★★★Holiday sales
Oct
09
Columbus Day
★★Sales promotions
Oct
31
Halloween
★★★Costumes, decorations
Nov
11
Singles' Day
★★★11.11 shopping festival
Nov
19
Thanksgiving
★★★Turkey, holiday supplies
Nov
23
Black Friday
★★★Biggest sales event
Nov
24
Cyber Monday
★★★Online deals
Dec
06
St. Nicholas Day
★★Gift giving
Dec
25
Christmas
★★★Christmas decorations, gifts
Dec
31
New Year's Eve
★★Party supplies, fireworks
Frequently Asked Questions
How accurate are the dates?
Fixed holidays are exact. Floating holidays like Easter and Chinese New Year may vary slightly from year to year.
How early should I prepare for major events?
Start preparing 6-8 weeks ahead for major promotions like Prime Day, Black Friday, and Christmas.
Which events should I prioritize for my store?
Focus on events that align with your target market and product category. Prime Day, Black Friday, and Christmas are generally highest-impact.
Feedback — Marketing Calendar
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