Marketing Calendar

A cross-border marketing calendar is a single schedule of the global shopping events that drive ecommerce sales across regions. It tells you when customers in the US, Europe, China, Southeast Asia and other markets are actively buying, so you can plan inventory, listings and promotions in advance instead of reacting on the day.

This tool ships with 43 events spread across the full calendar year, each labelled with its platforms, regions and an importance badge so you can quickly see which dates deserve the most preparation.

The top row is a 12-month overview. Each month tile shows up to five coloured dots representing the importance of events in that month: red for high, amber for medium and grey for low. Click a month tile to filter the list to that month only, or click again to clear the filter.

Below the month row are three filters. Importance lets you show all events or only high, medium or low importance ones. Platform lets you narrow the list to a specific marketplace such as Amazon, Amazon US, Amazon MX, eBay US, eBay UK, eBay FR, eBay IT, eBay DE, eBay AU, eBay SG or eBay JP. Events tagged with the platform "All" always appear no matter which platform filter is selected.

Each event card shows the date, name, importance badge and a short tip. The platform tags on each card show which marketplaces the event applies to. The list always sorts chronologically by date.

To find Q4 promotions, click the November tile. The list narrows to Singles' Day (11-11), Thanksgiving (11-19), Black Friday (11-23) and Cyber Monday (11-24). All four are tagged as high importance and platform "All", so they apply to every marketplace. Use the platform dropdown to further narrow to a specific Amazon or eBay region.

Dates are stored in month-day format. Floating holidays such as Easter and Lunar New Year are pinned to a representative date and may shift by a few days each year, so always verify the exact date for the current year before launching a campaign.